It must be hard being so disliked, but HSBC is not making life any easier for itself. Fortunately, because of its financial muscle, it has the advertising-starved press on its side. So, while its competitors 1) complain that HSBC’s massive advertising campaigns are vulgar – considering the times 2) are revolted that HSBC has not had to ask for Government assistance 3) are horrified by the bank’s very public criticism of Government capital injections 4) grieve that HSBC saw things coming well before they did and 5) are bursting with envy that the bank can book profits by shorting property deals or because it has the capital/temerity to offer US$5 billion in extra loans to its customers, the bank is seeking ways to prop up its benevolent public image (just like your average run of the mill short seller) via the media.
Local bank customers are up in arms that HSBC has been lifting interest rates on mortgages, and more recently, credit cards, at a time when consumer confidence is fragile. However, the press coverage has been on the money on one important point: it wasn’t HSBC that raised rates first. HSBC’s communications people are working hard to ensure that this point has been included in all local press comments regarding its decision to follow the market. It has been difficult for investors to believe this because everyone knows that HSBC is the market here and nothing gets done unless it decides. However, there is good evidence that in fact HSBC was following its competitors on both the mortgage and credit card rate adjustments. The fact that neither type of loans is generating growth for bank balance sheets at the moment is secondary to the psychological blow that the two announcements delivered. Analysts are at a loss to explain why the interest rates were raised when bank’s cost of funds had fallen to zero. They assume that the increases were a reflection of bank concerns about the rising risk of default. This, of course, is nonsense. If a bank believes that there is a chance of default, the loan does not get extended or if it does, the amount will be less – simple. The increases in interest rates were, in fact, a proactive move and a deterrent. Banks are not writing mortgages right now because there are no buyers, so the rate hike on mortgages reflects the probable 0.25% cut in the HK$ Prime rate this week. The credit card adjustment was a deterrent, because the relatively profitable tax loan season has arrived, and banks are always concerned that tax payers may be tempted to use their (undocumented) credit card limits to pay their taxes, rather than use their lucrative installment tax loans (which requires documentation). In a sense, the increase in credit card interest rates was a form of credit check.
Consider HSBC’s use of the media to get its messages across, and how that most high-profile of short sellers, James Chanos, is milking the press (in particular those fawning floozies at CNBC) to get his strategies to work. This dopiest of looking fund managers has changed his object of attack (now that US financials have been decimated). His latest target is mighty China. I’m sure he was in the mix here in 1997-1998 (when the attack the peg:short HS Index futures gambit was in play). He may have ended up slightly battered at the end from that experience, but if he tries to take on the Chinese again: he will fail. His reasoning for believing that China will be the next shoe to drop is premised on the belief that China’s GDP growth figures don’t make sense (this has never been disputed by economists). How, Mr. Short-seller, reasons out loud, can China’s GDP grow by 8-9% when electricity consumption is falling?
Obviously, he has never heard of energy conservation, increased power efficiency, China’s efforts to green its economy or price elasticity. This makes sense because apparently, although he took economics at school, he was too busy partying to remember all that text book stuff. In particular, Chanos says he is shorting China’s construction companies (because electricity consumption is falling?). Can you see the logic? Neither can I. However, it is important to take note of what he is up to, because, just as the herd followed the investment gurus as the market rose, so they will follow a leader on the way down.
Goldman Sachs’ local analysts are certainly following him. As soon as Chanos revealed his short PRC construction company idea, Goldman analysts severely downgraded target prices for China Communications (1800.HK) and Shanghai Electric (2727.HK) (I exited the latter position in the Model Portfolio as soon as the Goldman note appeared last Tuesday because it was a major change in view). Goldmans followed up with the most bearish macro forecast of China on the street (6% GDP for 2009 – because of falling electricity sales). These “favours” were delivered despite the fact that Chanos and Goldmans are at odds with each other (after a fracas about a widening of a path at his beach-side home mid-last year, Chanos withdrew US$3 billion from his trading account at Goldmans). Maybe now they are pals again. He’s certainly buddies with the press – judging by the coverage he’s getting.
The financial positions HSBC and Chanos (two media-manipulating pals in a pod) are to be applauded. They both saw the current downturn well in advance, and acted. However, their increased media presence in recent weeks is giving investors greater belief that the worst is nearly past for equity prices. This has been manifested mostly by the ability of equity markets to absorb bad news currently spewing out of the media recently. The market has discounted a major economic recession for at least six months, with consumer prices turning negative (from an oil-induced high base) and interest rates staying low (i.e. steadily rising real interest rates). However, there is no discount for another blunder by US politicians. As the Senate has rejected the US automakers’ demands for a loan to tied them over, the prospect of three million Americans out of a job would require major changes to forecasts, and more discounting. I was sure that Lehmans would be saved – and paid the price. I’m sure traders are not willing to assume the best again (hence last Friday’s aggressive profit-taking). However, HSBC’s change of tack on a possible HK$ interest rate cut this week, and Chanos and Goldmans talking their positions up would have also contributed to the downturn. However, what broke the back of the recent rally was the breaking news that the FBI has arrested prominent fund manager Bernard Madoff because he had been, for many years, operating a US$40 billion Ponzi scheme (paying dividends with inflows). This is a story that has shaken the very foundations of Wall Street, and will probably bring the already crumbling wall down. HSBC and Chanos will be left picking up the pieces – publicly. This newsletter will be there too, because, after the current rally fizzles out at the 16,000-17,000 range, the final drop in the market that will follow will be the last of this latest, most amazing, bear market.
As a final aside, I am quite sure that the people at the stock exchange who approved the introduction of the day-end auction system did not believe that the arrangements they put in place would be so blatantly abused by its participants. I shall apportion no blame on them, and would applaud any decision to halt the practice until systems can be implemented to stop the abuse. As an example: last Friday, HSBC’s share price closed at 4.00pm at HK$83.00, with the stock trading steady at that price for the last 20 trades recorded at the exchange. However, during the auction period, the average price (and therefore the final closing price) was HK$82.25 (-0.9% from the close). Worse, 4.8 million shares were put up for auction. This was equal to 25% of all shares of HSBC traded on that day. The weighted average traded price for the day was HK$83.66 (1.7% higher than the closing price). The weighted average price before the auction was HK$84.15 (2.3% above the close). Admittedly, Friday was a volatile day, with HSBC’s share price swinging 5% during the session, but it smacks of an unfair system when institutions are allowed to manipulate the largest Index component to such a degree. HKEx officials have been silent on this issue, because 1) it is in their interest that large institutions show an interest in trading Hong Kong shares because their bonuses are tied to the turnover of the stock market. If it means allowing institutional proprietary traders free rein to decide the closing price of the market, then so be it. 2) Hong Kong has positioned itself as a global financial centre. Manipulation at the end of day stock market auction is the price we have to pay to maintain this so-called status. 3) The only people that are interested in the closing price of the stock market are prop traders, so let them battle it out (this is another fine example of Hong Kong’s laissez faire attitude to governance). There are several problems with these arguments. The compensation of the overseers of the exchange should not be tied to turnover performance. There is a conflict there. Financial centre and laissez faire are dirty words right now. Clean it up before the short sellers come a riding into town again.




